Apple is perhaps the most important consumer technology business in the world, having had a huge influence on the smartphone, laptop, desktop computer, tablet, and wearable markets.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs
It still dominates many of those markets today, thanks to the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, as well as fresh inroads into AV/VR. Meanwhile, its decision to manufacture its own silicon has given it a competitive advantage over rivals such as Samsung and Microsoft – one that is just slowly eroding.
It’s just as dominating in the software area, with iOS, macOS, watchOS, iTunes, Apple Pay, and other services, and its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original programming.
Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple in 1976, and CEO Tim Cook has managed the company since 2011. It is currently worth approximately $2.6 trillion; not bad for a corporation that began in a garage.
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