Samsung has a long history of mocking Apple for each minor triumph it can claim against its fiercest competitor, and the most recent jibe comes from the Korean company’s UK Instagram account.
Following concerns that some iPhone alarms are not working properly due to a potentially incorrect iOS setting, Samsung UK wasted no time emphasizing the dependability of alarms on the top Samsung smartphones. “Rest assured our alarms GO OFF,” the business writes in its latest meme-themed Instagram image, adding in the caption: “Samsung users woke up on time today.” Ouch Of course, Apple is not referenced by name, but the good-natured comedy between the lines is easily discernible.
Apple has informed us that it is aware of an issue that is causing some iPhone alarms to fail to play as expected, and the company is already working on a solution; however, as we explain in our aforementioned report, we believe the problem is related to the Attention Aware setting, which was introduced in iOS 17.
Attention Aware detects if you’re paying attention to your iPhone and adjusts alarm noises accordingly. So the theory is that some iPhones are incorrectly recognizing movement during the night and lowering alarm loudness as a result.
It’s worth mentioning that none of the TechRadar team’s iPhones have been affected by this alarm issue, but the high amount of social media complaints, combined with the fact that Apple has acknowledged the problem, implies that a software patch is on the way.
For more alarm-related information, see our compilation of the best (and worst) iPhone alarms to wake up to, based on science.
