Red is one of the most prevalent iPhone colors, yet there’s no indication of it in the iPhone 15 lineup.
That’s a shame, because the existing color palette – notably for the iPhone 15 Pro and iPhone 15 Pro Max – is pretty limited. There are only four choices, all of which are fairly plain and muted.
Of course, Apple seldom includes bright colors with its Pro phones (though I wish it did), but a dark red color was reported for the iPhone 15 Pro series. Indeed, numerous sources predicted a dark red or ‘crimson’ iPhone 15 Pro and Pro Max.
Even as a dark tone, that would have added some color to what is an unquestionably clever but rather boring line-up. So, why didn’t this go live? Is it still possible? Will the iPhone 15 and iPhone 15 Plus be available in red?
For 2023, there is far too much color
We don’t have solid answers to any of those queries, but it’s plausible that a dark red hue didn’t launch because it would have been more vibrant than the existing iPhone 15 Pro tones, and hence would not have fit in with Apple’s color strategy.
However, I am optimistic that it will land. Apple sometimes releases additional colors later (usually in March or April), so it could be keeping a dark red iPhone 15 Pro for then. That would explain why it was leaked despite the fact that it had not yet been released.
Whether or not we see a dark red iPhone 15 Pro, I believe a (PRODUCT) RED hue will be introduced to the iPhone 15 Plus and iPhone 15 colors. This all-caps color has been available on at least one iPhone model every year since the iPhone 7, so it would be remarkable if Apple did not include it with the iPhone 15 series.
This hue also donates money to charity causes with each purchase, making it all the more shocking for Apple to skip it, and it’s a shade I’d want to see since – in addition to doing a little bit of good in the world – it’s a bright, brilliant color that jumps out in a crowd.
Adding some radiance to 2024
Perhaps bright colors don’t sell as well as the usual blacks and whites, but it’s wonderful to have the option for those of us that want something shinier.
And, considering that Apple offers this color every year, I’d expect the iPhone 15 line to be no different; it’s simply not a day-one option this time.
So the (PRODUCT) RED color will most likely emerge in the spring (in the northern hemisphere), following the yellow iPhone 14 that debuted last March. I’m less certain about a dark red iPhone 15 Pro, although it might arrive alongside the (PRODUCT) RED iPhone 15, providing a darker red choice for individuals with more costly tastes.
Having said that, there haven’t been any specific rumors of new colors arriving next year, so don’t bank on it, especially since leaker @URedditor has denied that red was ever in the works for the iPhone 15 range.
However, with the entire iPhone 13 line getting a green makeover in March 2022 and the iPhone 12 getting a purple makeover in April 2021, Apple has recently made a habit of introducing new colors to its phones, so there’s little reason to believe it will break this trend now.
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